A Dream
Called MOXẼ
Moxẽ is the result of long conversations between the founding partners Juan Carlos Garavito and Paola Forero, who dreamed of creating a venture that would be profitable and sustainable from a social and environmental point of view.
From the beginning the idea was to positively impact the regions of Colombia, their native country, where poverty and social vulnerability are still very high but where the richness of nature offers great opportunities for innovation and value creation.
Hence the idea of a food company was born, dedicated to bring high quality chocolate produced by Colombian farmers to the world. The product has all the necessary characteristics to form a new sustainable business model, linking together the farmers and all other participants in the value chain through a socially and environmentally responsible company. All this is based on new technologies that can improve the customer experience, from traceability of the product origin and the generation of more environmentally sustainable packaging.
WHY OUR NAME: Moxẽ? IN THE TICUNA LANGUAGE IT MEANS THANKS, GRATITUDE.
THE TEAM THAT HAS MADE THIS HIGH QUALITY PRODUCT POSSIBLE.
FOUNDING PARTNERS
Juan Carlos Garavito
(General Coordination – Marketing and Sales)
Juan Carlos has worked in management in the public and private sectors. His professional
career has been spent between Latin America and Europe, working in several international
organizations such as Roche Farma, ClarkeModet, Indra, Kreab, Pedersen & Partners, among others, giving him a great integral vision of business in various sectors at a national and
international level.
Additionally, he was General Manager of iNNpulsa Colombia, the national agency in charge of promoting entrepreneurship and innovation in the country and of the Productive Transformation Program (PTP), currently Colombia Productiva, a Colombian government entity in charge of improving the competitiveness and productivity of industries.
Juan Carlos is an economist from Universidad Carlos III de Madrid, has postgraduate degrees in Strategic Finance from Oxford University and in Management and Corporate Development from Instituto de Empresas de Madrid. He recently completed an Executive MBA at IESE Business School.
He currently serves on several national and international boards.
Paola Forero Acosta
(Operations and Sustainability)
Paola has a wide-ranging experience in the public and private sectors and in NGOs. Her
areas of expertise include operations and project management, planning and control and financial planning, among others. She has been linked to large international organizations
such as Uber, International S.O.S. and the Spanish Confederation of Savings Banks, as well
as to important governmental organizations such as the Presidency of the Republic and
Innpulsa. These experiences have been in London, Madrid and Bogota, the latter being her
current city of residence.
Paola is an economist and holds a Master’s degree in Economics from the Pontificia Universidad Javeriana in Bogotá, a Master’s degree in Economics with emphasis in Economic Development from the Universidad Complutense de Madrid and a Master’s degree in Finance and International Accounting from Bayes Business School – formerly Cass Business School – of the City, University of London.
Additionally, before starting her path to create a company with a high sense of social and
environmental responsibility, Paola undertook various volunteer work in international
organizations such as Oxfam, International Volunteer HQ and Children Save Colombia.
She is currently a partner and advisor of a technological venture that seeks to help students,
their tutors and parents to achieve excellent academic performance.
Socios
Guðbjörg Anna Guðmundsdóttir
(Advising on communications and entry to Nordic countries)
Anna has worked in the financial sector in Iceland for more than twenty years, most of the
time as an executive director within risk management at Íslandsbanki. Her field of expertise
within risk management includes liquidity risk, market risk, asset liability management and
operational risk. Anna was also secretary of the Risk Management Committee of
Íslandsbanki’s Board of Directors for more than ten years.
Anna is passionate about nature, flora and fauna and also loves reading and writing.
Anna is an economist from the University of Iceland, holds a diploma for qualified board
members and as a certified risk manager from the Global Association of Risk Professionals
(GARP). She recently completed the Global Executive Master in Business Administration
from IESE Business School.
Anna is currently a board member of an adventure travel company in Iceland.
Angela Ramos
(Sales Spain)
Angela has more than 15 years of experience working in Marketing and Sales in
multinational companies in different sectors, such as in the food company Osborne, with the
launch of Red Bull Energy Drink in Spain, and in the multinational pharmaceutical company
Glaxosmitkline with the launch of the Sensodyne tooth sensitivity brand, among others.
Angela also brings 7 years of experience as an entrepreneur and co-founder of the textile
brand Babuk Design, specialized in swimwear and beachwear for the whole family, with a
presence in up to 40 multi-brand stores in Spain and Portugal and exporting to other countries
such as Mexico, Panama and Singapore.
In recent years she has been part of the commercial management in textile companies such as
Winder By Scotta, specialized in uniforms for companies, and in the handbag company
Secret Loom, positioned in the sector of contemporary craftsmanship and slow and
sustainable fashion.
Angela has a degree in Administrative Management and completed her training with a
Master’s Degree in Commercial and Marketing Management at the Instituto de Empresa in
Madrid. She has participated in complementary courses in Commercial Strategy, Luxury
Marketing, Communication, Protocol and Event Management.